Press Release Template - A Guide to Writing Press Releases

Is your business currently using a consistent press release template? You should be. Most businesses can generally be categorised into two groups: those that sell products and those that sell services.

Though nowadays the lines are getting blurred between what is a product and what is a service.

Whether your business is a service provider or product producer, you need to inform your clients and potential clients of everything new that your business has to offer.

Writing and distributing a press release is one of the most efficient ways to announce your new product or service offering.

With many different media – online, social media, bloggers, newspapers, magazines, specialty magazines and even newsletters, you can tap into several avenues and distribution networks for your press release.

Anatomy of a press release template

First, let’s have a look at the different elements of a press release (or any news announcement).

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