What Is a Press Release?

What is a Press Release -- Find out what a press release is and how to get $50 off Press Release writing & distribution at http://isurl.co/50OFFRR

Dictionary Definition of a Press Release:
press release -- noun. an official statement issued to newspapers giving information on a particular matter

Press Releases Have Changed

BEFORE
- Mailed directly to editors who may or may not pick up your story
- Written for editors

NOW
- Published immediately on the web and made available to all major news outlets online
- Written directly for the buyer as well as editors

Purpose of a Press Release
To inform the media of noteworthy news about your company
Noteworthy news could consist of events, accomplishments or significant changes for you, your employees or your company

Reasons to Issue a Press Release
- Win an award
- Expand operations
- CEO has a speaking engagement
- Company anniversaries
- Add a product feature
- Write a white paper
- Land a big client


Benefits of Press Releases
- Online Exposure
- Increase in Traffic
- Backlinks
- Increased Search Engine Rankings
- Brand Awareness
- Creates Instant Expert Status
- Negative Search Displacement


What is a Press Release?
A short but newsworthy bit of company news - distributed on and offline - designed to inform and entice some type of action from the reader

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