What are the Benefits of Press Releases?

As a PR professional, you might be wondering whether there are significant benefits of press releases.

Especially since lots of clients request press releases, it’s so important to understand what they should (and shouldn’t!) be used for.

There are advantages and disadvantages to crafting press releases, and in this video, we’ll go over the pros and cons of this strategy, and what you should do if you decide to create a press release for your client.

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