How Marlboro man is going to help renewable energy? | Gerwin Hop | TEDxApeldoorn

Gerwin Hop shows that social footprints can change drastically over generations. His great-grandfather was a door-to-door salesman of oil-fuel, his grandfather sold coal to farmers and he…. the grandson, is on a mission for a world free of fossil fuels.

Gerwin is a sustainable entrepreneur and owns and operates several companies that contribute to the renewable energy transition. He has proven that people and business can change to create a positive impact on what our world needs today.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx